The hash tag. The tag(s). Embedded into our practice of Design, (yes, that's a capital D) is the desired intent to communicate an intended message to a specific and targeted audience. How do you do that?
it's an art form. A brand that will engender the experience of a set of values and ethics. A designer who draws and produces iterative sketchs as part of the mapping of visuals into a sustained and mutual comversation– a broadcast system is a producer and an agent and the hand that draws will incite the eyes, the nose, the breath.
In undergraduate school the practice of design is just that. Practice. Discipline holds out for a daily practice. Living, breathing, eating, drinking, tasting, smelling, touching, feeling sustains the practice of design when a designer has fully immersed herself in the deconstruction of a creative practice- she will re-engergize herself with the next assignment, the next project the next client the next solution. This leaves designers with the stark reality of problems.
We are brave. We are kind. We are designers and artists whose soul purpose in life is to confront the problems of our social, politcal and financial environment.